We show up where you operate.
Union holds membership in thirteen national, state, and local rental housing associations, and Credit Builder is an accredited Affinity Partner of one of them. We pay the dues, sit in the sessions, and get on the plane. Multifamily is not a vertical we sell into. It is the only thing we do.
We’re already in the room
Thirteen national, state, and local rental housing associations. We sponsor the events, sit in the sessions, and talk to operators who will never be our customers.
Union is a supplier member of each association listed. Membership is not an endorsement, with one exception.
Accredited
A statewide apartment association reviewed Union Credit Builder and accredited it as an Affinity Partner, one of only three products it has accredited in more than a decade. Accreditation is not a sponsorship you can buy. They looked at the product on its merits and put their name on ours.
What that buys you
Every vendor in this industry calls itself a partner. This is the version you can check without taking our word for any of it.
See Union on your portfolioVetted, not just marketed
An industry body reviewed Credit Builder and accredited it, one of three products in more than a decade. The AMA put its name on ours after looking at the product.
On the plane, not on a webinar
Forty-six customer visits in 2025, and Union on-site for kickoff and training on every deployment. Travel is in the plan, not an escalation path.
Built with operators, not for them
Union has been built alongside Mark-Taylor since 2018, and every product since has been refined with operators in shared Slack channels.
We teach before we pitch
Conference sessions, webinars, and member research on what AI leasing actually does, drawn from live deployments rather than a product roadmap.
Where our customers operate
Fourteen states, from single-market operators to portfolios spanning seven at once. We join the associations where our customers do business, and we get on planes to the rest.
We fund the associations we join
Paying dues is the easy part. Where an association will have us, we build a program that sends money back to them, tied to how many of their members actually adopt the product.
Paid per unit, not per logo
In one market we built an affinity program that pays the association a set amount for every unit enrolled in the product. It is a recurring revenue line for them, not a sponsorship cheque or a booth fee.
Tied to real adoption
The association earns when its members actually use the product and their residents actually benefit. If adoption is zero, the payment is zero. Nobody is paying us for a logo placement.
Nobody pays more for it
The program comes out of Union’s side of the economics. Members are not charged a premium to fund it, and residents are not charged a surcharge. The money moves from us to the association.
Who we build with
Union works with owner-operators and management companies running their own portfolios:
- Owner-operators and management companies, from 2,000 to 60,000 units
- Regional operators consolidating four to six point solutions into one system
- Teams centralizing leasing without giving up the brand promise
- Operators adding resident-funded revenue with no on-site lift
And if your association is planning a session on AI in leasing, we are glad to come teach it. That is a conversation, not a sales call.
What that looks like in practice
Four numbers you can check, and not one of them is about our software.
Accreditation confirmed with the association. It applies to Union Credit Builder.
See it on your portfolio
Tell us your portfolio size and where you operate. We will walk your team through Union running the renter journey you already have, and what it would take to go live.
- A 20-minute call, not a pitch deck
- 30 days from kickoff to go-live, with Union on-site
- First resident-funded revenue inside 60 days