Union in the industry
Multifamily isn't one of our verticals. It's our only one.
Union holds membership in fifteen national, state, and local rental housing associations, and Credit Builder is an Affinity Partner of one of them. We pay the dues, sit in the sessions, and get on the plane.
We’re already in the room
Fifteen national, state, and local rental housing associations. We sponsor the events, participate in the sessions, and stay involved whether or not there's a deal attached.
Union is a supplier member of each association listed. Membership is not an endorsement, with one exception.
Affinity Partner of the Arizona Multihousing Association
Union Credit Builder is an Affinity Partner of the Arizona Multihousing Association, offered to AMA members as a resident benefit. Member participation funds the programs, advocacy, and education the association runs for the industry.
See the AMA partnership →Why it matters
Why industry involvement matters
Every vendor in this industry calls itself a partner. This is the version you can check without taking our word for any of it.
Partnered with the industry
Credit Builder is an Affinity Partner product of the Arizona Multihousing Association, offered to its members as a resident benefit.
On-site with customers
Forty-six customer visits in 2025, and Union on-site for kickoff and training on every deployment. Travel is in the plan, not an escalation path.
Built alongside operators
Union has been built alongside Mark-Taylor since 2018, and every product since has been refined with operators in shared Slack channels.
Contributing to the conversation
Conference sessions, webinars, and member research on what AI leasing actually does, drawn from live deployments rather than a product roadmap.
Find Union in your market
Fourteen states, from single-market operators to portfolios spanning seven at once. We join the associations where our customers do business, and we get on planes to the rest.
Giving back
We fund the associations we join
Paying dues is the easy part. Where an association will have us, we build a program that sends money back to them, tied to how many of their members actually adopt the product.
Paid per unit, not per logo
In one market we built an affinity program that pays the association a set amount for every unit enrolled in the product. It is a recurring revenue line for them, not a sponsorship cheque or a booth fee.
Tied to real adoption
The association earns when its members actually use the product and their residents actually benefit. If adoption is zero, the payment is zero. Nobody is paying us for a logo placement.
Nobody pays more for it
The program comes out of Union’s side of the economics. Members are not charged a premium to fund it, and residents are not charged a surcharge. The money moves from us to the association.
Who we build with
Union works with owner-operators and management companies running their own portfolios:
- Owner-operators and management companies, from 2,000 to 60,000 units
- Regional operators consolidating four to six point solutions into one system
- Teams centralizing leasing without giving up the brand promise
- Operators adding resident-funded revenue with no on-site lift
And if your association is planning a session on AI in leasing, we are glad to come teach it. That is a conversation, not a sales call.
Operator proof
What being close to operators produces
Union has been built alongside Mark-Taylor since 2018. Here is what that looks like in one portfolio.
For association leaders
Bring Union to your association
Planning a session on AI, centralization, or the renter journey? Union takes part in association education, panels, and working sessions, grounded in live multifamily deployments rather than a product pitch.
- What AI actually changes in leasing
- Centralizing leasing without sacrificing experience
- AI and human operating models
- Measuring AI beyond conversations handled
- Consolidating the multifamily tech stack
- New models for resident-funded ancillary revenue
See it on your portfolio
Tell us your portfolio size and where you operate. We will walk your team through Union running the renter journey you already have, and what it would take to go live.
- A 20-minute call, not a pitch deck
- 30 days from kickoff to go-live, with Union on-site
- First resident-funded revenue inside 60 days
Represent an association instead? Talk with our industry team →