Conventional multifamily

Keep your PMS. Replace the point tools.

Union is the AI-powered CRM for multifamily owner-operators and management companies. It runs marketing, leasing, renewals, and resident revenue on one renter record.

Replace the point tools. Keep your PMS.

Union replaces four to six point solutions while Yardi, RealPage, ResMan, or Entrata stays in place.

140Class A communities at Mark-Taylor on Union
2018the year Union started building with operators
One renter recordFrom first inquiry to renewal
Attract, convert, retain, grow
  • AttractWebsites, advertising, and attribution
  • ConvertAI leasing, tours, applications, and screening
  • RetainRenewals on the same record
  • GrowCredit Builder and Union Security Deposit

Trusted by leading multifamily operators

Who it fits

Made for operators who run many communities.

Union suits teams that are consolidating tools, centralizing leasing, or expanding the role of AI.

1

Consolidating point solutions

Leasing CRM, AI chat, AI voice, and screening on one platform, priced per unit, by product.

2

Centralizing leasing

Above-property teams and site teams work from one record.

3

Adding revenue

Resident-funded products add income at no cost to the operator.

A partner invested in your outcomes

Let us fly to you.

Every Union rollout starts with people. We fly to you for kickoff, give you direct Slack access, and bring a Product team that turns your feedback into what is next.

Switching to Union →
  • 01
    Let us fly to youUnion's team launches alongside yours, in person.
  • 02
    Direct Slack accessGet help from people who know your rollout.
  • 03
    Weekly working sessionsCustomer Success and Product stay connected to your team.
“We rolled out Union's AI across our portfolio and became #1 in the nation in resident loyalty.”
John CarlsonChief Executive Officer, Mark-Taylor Residential
140Class A communitiesArizona and Nevada, on Union since 2018
#1Resident loyalty, nationwide2025 TALi Awards, J Turner Research
Read the Mark-Taylor story

One shared record. Every leasing moment connected.

From the first inquiry to renewal, your team and Union work from the same renter context.

  • 1
    AttractMarket and engage
  • 2
    ConvertQualify, tour, apply, lease
  • 3
    RetainRenew
  • 4
    GrowResident-funded revenue
What operators say

The people who run on Union.

“Since partnering with Union, our day-to-day has gotten a lot easier, a lot more transparent across all of our operations. We really know where our ad spend is working. I feel very good about the data that we see.”
Melinda HowardVP of Training and Systems, PLK Communities

A few questions worth asking.

Does Union replace my PMS?

No. Your PMS stays in place. Union connects to Yardi, RealPage, ResMan, and Entrata, and runs the renter journey on top of it.

How is Union priced?

Per unit, by product, so you pay for what you deploy.

Can we start with one product?

Yes. Resident revenue products such as Credit Builder are the fastest way to start with Union, and you can grow into the full platform.

See how Union fits your portfolio.

Let us fly to you. First resident-funded revenue in 45 to 60 days.

Book a demo →

Not ready for a demo? Take the 3-minute product tour →

1. Request a demoOne short form.
No commitment.
2. We reach outWithin one business day,
to schedule.
3. See UnionA live walkthrough with
your questions answered.