Union vs Funnel
A Funnel alternative
that keeps earning after move-in.
Funnel and Union both put the renter at the center of the CRM. The difference shows up after the lease. Union runs renewals and resident-funded revenue on the same record, with a team that is onsite for your rollout.
A fair read
On paper, Funnel and Union look alike. Here is where they differ.
Where Funnel is strong
- ScaleFunnel states it powers 2 million units, with operators such as Camden and Essex.
- Front-office depthIts Fenix AI works across email, phone, text, and chat, with a contact center, reporting, and ILS syndication.
- Resident portalFunnel includes a resident portal for payments, maintenance requests, and move-in checklists.
Where Union fits better
- Revenue, not only savingsCredit Builder and Union Security Deposit add resident-funded income, at no cost to the operator.
- More PMS optionsUnion connects to Yardi, RealPage, ResMan, and Entrata. Ask any vendor which PMSs it supports today.
- A team that gets on the planeOnsite kickoff and training, direct Slack access to our team, and weekly working sessions with Product.
- Marketing through renewals on one recordCampaign attribution, AI leasing, applications, and renewals share one renter record and one login.
Side by side
Funnel and Union, row by row.
| Funnel | Union | |
|---|---|---|
| How it describes itself | An AI front-office-only platform | An AI-powered CRM for the whole renter journey |
| CRM | Renter-centric CRM | One renter record, lead to lease to renewal |
| Leasing AI | Fenix across email, phone, text, and chat | Juno answers calls, chat, and texts inside the CRM |
| PMS named on its website | Yardi, RealPage, Entrata | Yardi, RealPage, ResMan, Entrata |
| Resident-funded revenue | Not listed on funnelleasing.com | Credit Builder and Union Security Deposit |
| Implementation | Not published | Onsite kickoff. Most operators live in 30 days |
| Pricing | Bundles, not published | Per unit, by product. Quote on the first call |
Sources: funnelleasing.com. Union details from gounion.com.
Proof, not promises
Published results from Union's longest-running deployment.
Mark-Taylor Residential runs 140 Class A communities in Arizona and Nevada on Union. Ask every vendor on your list for numbers like these.
Mark-Taylor Residential results on Union. Read the Mark-Taylor story →
Switching from Funnel
Live in 30 days, with Union onsite.
Switching CRMs is work. Union does most of it with you, in person.
Book the 20 minutes
Bring your Funnel contract dates and your shortlist. We show Union on your portfolio, with real numbers.
Connect your PMS
Union connects to Yardi, RealPage, ResMan, and Entrata. Your PMS stays the system of record.
Go live in 30 days
Onsite kickoff and training, direct Slack access to our team, and weekly working sessions with Product.
This is our third CRM. With the last two, we were just another number and we never had a successful implementation. Union walked us through step by step.
Questions operators ask
Funnel and Union, answered.
What are the alternatives to Funnel for multifamily?
Operators comparing Funnel often also look at EliseAI, Knock CRM (RealPage), Entrata, and Union. Funnel and Union are the closest match: both center the CRM on the renter. Union adds resident-funded revenue and runs renewals on the same record.
Is Union a replacement for Funnel?
Yes, for leasing CRM, AI leasing across calls, chat, and text, applications, and renewals. If you use Funnel's resident portal, ask us how residents pay and submit requests on your current stack before you switch.
Does Union work with ResMan?
Yes. Union connects to Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union.
How long does it take to switch to Union?
Most operators are live in 30 days. Union is onsite for kickoff and training, and your team gets direct Slack access to ours during the rollout.
How is Union priced?
Per unit, by product, so you pay for what you deploy. If a competitor has quoted you a lower rate, we will beat it. You get a quote on the first call.
Bring Funnel to a
20-minute comparison.
Same questions you asked Funnel, answered on your portfolio. Per-unit pricing on the first call.
Based on each vendor's public website. Last reviewed October 19, 2026. Union is not affiliated with, endorsed by, or sponsored by any company named on this page. All product names, logos, and trademarks are the property of their respective owners and are used for identification and comparison only.