Union vs Knock CRM
A Knock CRM alternative
that no PMS company owns.
Knock CRM is part of RealPage, and its AI leasing agent runs on RealPage's Lumina. Union is an independent AI-powered CRM built end to end. Leasing, renewals, and resident revenue run on one record with one login.
A fair read
Knock is a capable CRM inside a large suite. Union is built as one product.
Where Knock CRM is strong
- Broad PMS coverageRealPage lists Yardi, ResMan, RealPage, Entrata, and MRI as integration partners for the Knock AI leasing agent.
- Every channelThe Lumina AI leasing agent answers chat, text, voice, and email, books tours, and follows up.
- A wider AI suiteLumina spans leasing, operations, facilities, finance, and resident services across RealPage products.
Where Union fits better
- Built, not acquiredKnock was acquired by RealPage in 2022. Union built every product on one codebase, with one roadmap and one login.
- Independent of your PMS vendorUnion is not owned by a property management software company. Your PMS choice and your leasing choice stay separate.
- Revenue, not only savingsCredit Builder and Union Security Deposit add resident-funded income. First revenue lands 45 to 60 days after kickoff.
- A team that gets on the planeOnsite kickoff and training, direct Slack access to our team, and weekly working sessions with Product.
Side by side
Knock CRM and Union, row by row.
| Knock CRM | Union | |
|---|---|---|
| Ownership | Part of RealPage, acquired in 2022 | Independent |
| Leasing AI | Lumina AI leasing agent | Juno, built into the CRM |
| Channels | Chat, text, voice, email | Calls, chat, and texts |
| PMS connections | Yardi, ResMan, RealPage, Entrata, MRI | Yardi, RealPage, ResMan, Entrata |
| Scope | Leasing CRM within the RealPage suite | Marketing through renewals and resident revenue |
| Resident-funded revenue | Not listed on the Knock CRM page | Credit Builder and Union Security Deposit |
| Pricing | Not published | Per unit, by product. Quote on the first call |
Sources: Knock AI Leasing Agent, realpage.com. Union details from gounion.com.
Proof, not promises
Published results from Union's longest-running deployment.
Mark-Taylor Residential runs 140 Class A communities in Arizona and Nevada on Union. Ask every vendor on your list for numbers like these.
Mark-Taylor Residential results on Union. Read the Mark-Taylor story →
Switching from Knock CRM
Live in 30 days, with Union onsite.
Switching CRMs is work. Union does most of it with you, in person.
Book the 20 minutes
Bring your Knock CRM contract dates and your shortlist. We show Union on your portfolio, with real numbers.
Connect your PMS
Union connects to Yardi, RealPage, ResMan, and Entrata. Your PMS stays the system of record.
Go live in 30 days
Onsite kickoff and training, direct Slack access to our team, and weekly working sessions with Product.
This is our third CRM. With the last two, we were just another number and we never had a successful implementation. Union walked us through step by step.
Questions operators ask
Knock CRM and Union, answered.
Is Union a replacement for Knock CRM?
Union can replace a leasing CRM such as Knock CRM, and it also replaces the separate AI chat, AI voice, and application tools that typically sit alongside it. Leasing, renewals, and resident revenue run on a single record with one login.
Who owns Knock CRM?
Knock was acquired by RealPage in 2022 and operates as part of that suite. Its AI leasing agent runs on RealPage's Lumina.
Do I need to leave RealPage to use Union?
No. Union connects to RealPage as a PMS, along with Yardi, ResMan, and Entrata. Your PMS stays the system of record.
How long does it take to switch to Union?
Most operators are live in 30 days. Union is onsite for kickoff and training, and your team gets direct Slack access to ours during the rollout.
How is Union priced?
Per unit, by product, so you pay for what you deploy. If a competitor has quoted you a lower rate, we will beat it. You get a quote on the first call.
Bring Knock CRM to a
20-minute comparison.
Same questions you asked Knock CRM, answered on your portfolio. Per-unit pricing on the first call.
Based on each vendor's public website. Last reviewed October 19, 2026. Union is not affiliated with, endorsed by, or sponsored by any company named on this page. All product names, logos, and trademarks are the property of their respective owners and are used for identification and comparison only.