The Union blog

How AI actually changes the leasing office

Leasing, renewals, marketing attribution, and resident revenue. Written for the people who run the buildings, by the team building the CRM the AI runs on.

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Featured

Mark-Taylor Residential#1in the nation in resident loyalty

Customer story

How Mark-Taylor became number one in the nation in resident loyalty

They centralized operations, answered essentially every prospect call with Union voice AI, and grew tour conversion 2.5x. Their CEO on what actually changed in the leasing office.

Michael Hopkins/6 min read

Explore topics

Union news AI leasing Multifamily CRM Leasing operations Renewals and retention Marketing and attribution Resident revenue Comparisons and alternatives Customer stories

Recently published

Press release

Union Credit Builder named an Affinity Partner of the Arizona Multihousing Association

AMA members can now offer Credit Builder to residents as a benefit, at no cost to the operator.

Union3 min read

Article

Your AI takes messages. Union books tours.

An overlay bolted onto your PMS can answer a question. It cannot see live availability or act on the record. That gap is the whole difference between 7 percent and 18 percent lead to tour.

Michael Hopkins5 min read

Article

What breaks when your AI cannot see live availability

Placeholder title. Five failure modes operators describe when the AI and the CRM are two systems, and what one record changes.

Michael Hopkins6 min read

Guide

Cost per lease, not cost per click

Placeholder title. How to trace a lead from first source through signed lease, and what to stop reporting to ownership.

Michael Hopkins7 min read

Guide

Resident-funded revenue, explained for owners

Placeholder title. Where Credit Builder and Union Security Deposit revenue comes from, who pays, and how fast it shows up.

Michael Hopkins5 min read

Article

A resident should never be a stranger at renewal

Placeholder title. Renewals run on the same record as leasing, so the conversation picks up instead of starting over.

Michael Hopkins4 min read

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