Union Hires Multifamily Technology Veteran Matt Miller
Former Yardi, Conservice, Opiniion and RentDynamics sales leader joins Union as the company scales its AI-powered CRM for multifamily.
AUSTIN, Texas, Sept. 4, 2026. Union, the AI-powered CRM for multifamily, today announced that Matt Miller has joined the company as vice president of sales. At Union, Miller will lead new business growth and work directly with multifamily owners and management companies as they evaluate and adopt Union across their portfolios.
Miller brings 25 years of multifamily experience spanning property operations and technology sales. His background includes sales leadership roles at RentDynamics, Opiniion, Yardi and Conservice.
Miller is also a frequent industry speaker and panelist, with appearances at NAA and NMHC events in the United States and at PM Expo and BUILDEX events in Canada.
At Union, Miller will work directly with multifamily owners and management companies, from first conversation through rollout and beyond.
“For 25 years, Matt has helped multifamily operators tackle the industry’s most persistent challenges: chronic staffing shortages, fragmented technology, and eroding operating margins,” said Ethan Lacey, CEO of Union.
“Legacy platforms in this space only automate isolated slices of an operation. Union was built differently. Rather than siloing individual tasks, we unify workflows across both leasing and resident operations, then apply AI across the entire lifecycle. Matt recognized the power of that approach immediately, and he brings the industry trust and relationships needed to introduce Union to the operators who need it most.”
“I have sat across the table from a lot of operators who are down a leasing agent and cannot fill the role,” said Miller. “They do not need another dashboard telling them which renewals nobody chased. They need the calls answered, the renewals handled, and the delinquencies worked. That is what made Union different to me.”
Union’s AI, CRM, applications, and renewals products are deployed at multifamily properties across the United States. In one recent quarter, a national operator using Union’s AI for inbound calls returned 957 hours of capacity to its on-site teams.
About Union
Union is the AI-powered CRM for multifamily, bringing CRM, AI, and resident operations into one system that runs the entire renter journey. The platform includes Union Leasing Agent, applications and renewals, marketing sites, and resident financial products such as rent reporting and a pay-monthly security deposit alternative. Union is based in Austin, Texas. Learn more at gounion.com.
Media contact
Michael Hopkins
Director of Product Marketing, Union
Michael@gounion.com
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