Internal · Go-to-market hub
Everything you need to take Union to market and keep customers winning. Onboarding, playbooks, battle cards, customer proof, and templates. Owned by Marketing, refreshed monthly.
Updated August 2026Latest and greatest
The current decks, proof, and dashboards. Start here before every demo.
Why choose Union
Union is the AI-powered CRM built for multifamily. Marketing through renewals and resident revenue. These pillars anchor every conversation.
The CRM and the AI are one product on one data model. No bot working off a stale copy of your data, and no leasing CRM bolted onto the PMS.
Leads reach a knowledgeable AI 24/7 across SMS, chat, email, and voice. It qualifies, books the tour, and hands off warm.
Turn AI on or off by property, channel, or workflow. Agent Assist guides live agents, and white-glove success is with you the whole way.
Resident-funded products like Credit Builder and Union Security Deposit bring in net-new revenue while centralization takes cost out.
Sales onboarding
This ramp gets you fluent in the platform, the multifamily buyer, and the industry you sell into. Work through in order.
The one-platform, one-record thesis.
AI chat & voice. Agent Assist Coming soon
Renewals & resident revenue (Credit Builder, USD).
How Union connects to every major PMS.
EliseAI, Funnel, RealPage.
Sales enablement
One story, distinct roles. Organized by product and by buyer.
Overview one-pager, voice AI demo script, warm handoff explainer, containment talk track.
Renter journey walkthrough, one-record data model, reporting tour.
Demand & lead capture, attribution overview, campaign templates.
Renewals workflow, retention talk track, delinquency & outreach.
Customer stories
Quotes, case studies, and proof for every stage of the deal.
Flagship customer. Went from answering a third of leasing calls to having AI handle the large majority of leasing conversations end to end.
The third CRM that finally stuck. Standardized after two systems failed to gain adoption. Contact: Melinda Howard.
National operator rolling out across the portfolio. Story in development, interview stage.
Note: confirm the Mark-Taylor containment figure against approved messaging before quoting a specific percentage externally.
Events & webinars
On-demand library coming soon.
Competitive intel
Confirm every claim against approved messaging before sharing externally.
Marketing-led CRM positioning. Battle card coming soon.
PMS-bundled AI. Battle card coming soon.
Brand & team
Brand blue #126BF9. Type: Inter and IBM Plex Mono. Design system at ds.gounion.com.
Slide decks, proposal and SOW docs, email signatures. Coming soon.
Michael Hopkins — Product Marketing. Positioning, messaging, competitive intel, content, events, and this hub.
Union Front Desk is your internal marketing command hub. Owned by Marketing, refreshed monthly.
Need something or cannot find it? Email michael@gounion.com.